Where Shall We Live and Work?

This was written in 1997 by Leif Edvinsson and Michael Malone. Nice musings on how our 21st century would be, but how much of it is actually true? Has everyone rushed to the cool places?

“… the twenty-first century will see radical changes in where and how people live. In particular, the combination of powerful information technologies will make it possible for people to live and work anywhere and still enjoy most of the fruits of life in a big city or suburbia or the countryside— from culture and the arts to role-playing and simulated participation in distant world events.”

“These same technologies will also make work more and more portable, shifting jobs from centralized work sites to virtual offices located at home or on the road or in neighborhood centers”

“If we can live and work anywhere, where shall we live and work?”

“… in one of life’s bigger ironies, freedom always brings with it new responsibilities. Faced with this infinite choice of how and where to live and work, what will we choose? Will everyone race to the cities, or to the countryside? Will mountain and seaside resorts suddenly swell with new year-round residents? …”

Extracts from ‘Intellectual Capital: The proven way to establish your company’s real value by measuring its hidden brainpower. Leif Edvinsson and Michael S. Malone’

From a personal standpoint. I’d still rather live in the city where everything is convenient and it is easy to set up meetings with people (face to face communication is always the best!). The other voice inside me is telling me to go and live in the countryside where it is nice and quiet and it is fertile ground for my own creative thoughts.

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2 comments April 26th, 2009


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